Podcast Productions

We work on the basis of a 10-step plan.

• Goal: why are you making this podcast and  what do you want to achieve? 

• Target audience: who is it for? Zooming-in helps determine the tone-of-voice and overall podcast style. 

• Message: what are saying with the podcast – what is your content? This follows on seamlessly from the first two points. 

• Subject per episode: Which specific stories are you going to tell? Every episode  has to add something to the overall theme for your target audience. 

• Format: There are lots of different format options, which will you choose to best meet your goals? An interview podcast, magazine-style, discussion, solo, or a fully-fledged storytelling podcasts complete with soundscapes?

• Speakers: who will you invite to take part as guests? And, who is the host – the voice of the podcast?  Maybe you want to hire an experienced presenter to host your show?

• Selection and editing: whatever your format you will need to select the best material from the recording and edit it together. Getting rid of the dull moments and keeping the podcast on-topic for the target audience is key. Adding voice-overs can help make the content more dynamic and to the point. 

• Frequency and length: how many episodes will a season of your podcast have and how long will each episode be? 

• Distribution: Where will people be able to find your podcast? Spotify and Apple Podcasts are crucial but there are other options too. 

• Promotion: a vital step – which channels and tools will you use to push the podcast? Make sure you dedicate time to this on a regular basis to build up your audience.